Author name: JK Sons

A Rare Geometric Elegance The lozenge shape, also known as a rhomboid or diamond-shaped cut, is a unique and eye-catching geometric form resembling a tilted square with equal sides. This shape, when found or cut in natural diamonds, exudes a modern, artistic aesthetic while paying homage to vintage and Art Deco styles. Features of Lozenge-Shaped […]

The Indian festive calendar is filled with traditions that celebrate prosperity, gratitude, and new beginnings. One such occasion, deeply cherished in the business community, is Labh Paacham. Celebrated a few days after Diwali and Bestu Varsh (Gujarati New Year), Labh Paacham holds special importance for traders, jewelers, and those connected to the natural diamond industry.

As the festive season brings families together, Bhai Dooj marks a bond as pure and timeless as a diamond — the sacred love between a brother and sister. It’s a day when sisters pray for their brothers’ long life and brothers promise protection, showering each other with love and thoughtful gifts. This year, as we

As the season of lights and new beginnings approaches, we are reminded of the timeless beauty and brilliance that Diwali and the New Year bring into our lives. Just as each diya illuminates the darkness, natural diamonds—formed deep within the earth over billions of years—shine as symbols of strength, prosperity, and everlasting bonds. Diamonds: Nature’s

Lakshmi Poojan, celebrated on the auspicious day of Diwali, is one of the most significant festivals for businesses across India. On this day, Goddess Lakshmi — the deity of wealth, prosperity, and fortune — is worshipped with devotion. From small family-run stores to large corporations, everyone performs the ritual of Lakshmi Poojan, seeking blessings for

Diwali, the festival of lights, is a time when homes shine bright, families come together, and prosperity is celebrated. Across India and beyond, it is a season of joy, renewal, and meaningful exchanges. Among the many symbols of Diwali, one that has increasingly captured attention in modern celebrations is the enduring sparkle of natural diamonds.

As the festive season arrives, India lights up with joy, prosperity, and new beginnings. Dhanteras, the auspicious first day of Diwali celebrations, holds special significance for families and businesses alike. It is a day dedicated to wealth, health, and prosperity—when people invest in precious metals, gemstones, and ornaments that carry timeless value. And what better

What Is a Trilliant Diamond?A Trilliant (or trillion) diamond is a uniquely shaped diamond featuring a triangular silhouette with either pointed or slightly rounded corners. Known for its striking geometry and intense sparkle, this shape stands out as a bold and modern alternative to traditional cuts. Originally popularized in the 1960s, the trilliant cut is

Pear-Shaped Natural Diamond: A Timeless Blend of Elegance and BrillianceThe pear-shaped natural diamond is a classic and elegant gemstone cut that combines the best features of the round brilliant and marquise shapes. With one rounded end and a tapering point on the other, the pear shape resembles a teardrop — making it a symbol of

An oval natural diamond is a beautiful and increasingly popular choice, offering a unique blend of classic elegance and modern appeal.Here’s a breakdown of its key characteristics and what makes it a desirable option:What is an Oval Natural Diamond?An oval diamond is an elongated, symmetrical rounded brilliant-cut diamond. It’s essentially a modified round brilliant, meaning