Dialust: From Surat to Global Success
Founded in 1969 by Shailesh Kumar Jogani as a small venture named Dialust in Surat, the company quickly demonstrated its potential. By 1972, it had strategically relocated to Mumbai, one of India’s major metropolitan centers, setting the stage for further growth.
The next generation, Shailesh’s sons Ronak Jogani and Pinkal Jogani, joined the business in 1992. Their involvement marked a significant turning point, propelling the company towards remarkable success. Recognizing the booming market and their expanding capabilities, the brothers decided to explore international opportunities.
This global expansion began in 2014 with the establishment of Hong Kong as the company headquarters, signaling a clear commitment to the overseas market. Building on this momentum, they continued to broaden their global footprint, opening offices in:
Hong Kong ( J K Sons LTD ) in 2014
Shanghai (J K Sons Shanghai LTD) in 2017
Shenzhen ( J K Sons Shenzhen LTD) in 2019
Bangkok (J K Sons Co LTD) in 2020
New York (Paidiam in 2020, followed by J K Sons USA INC)in 2021
Los Angeles ( J K Sons LA INC) in 2022
Dubai, UAE ( J K S DIAMONDS L.L.C) in2024
With a consistent track record of success, the company remains dedicated to continued expansion, aiming to strengthen its global presence and maintain its impressive trajectory.
J K Sons is recognized as the world’s largest trader of natural polished diamonds and stands as India’s leading diamond merchant. The company sets high standards not only in the scale of its operations but also in product quality, accuracy, and variety, along with the integration of technology and broader social accountability. Trust, integrity, and ethics form the foundation of the JOGANI brand, while the five Ps—principle, passion, partnership, progress, and performance—serve as guiding principles for its success.
Currently, the J K Sons Group operates offices, trading facilities in (Hong Kong, Shanghai, Shenzhen, New York, Los Angeles, Bangkok, Dubai). Our ability to provide the most extensive range of polished products while maintaining the highest standards has enabled us to foster long-lasting relationships with our clients. Consequently, today 90 % of our clientele are repeat customers.
It produces and exports both round and fancy diamonds in a variety of shapes, colors, clarities, and sizes, ranging from the tiniest sieve sizes to 5.00 carats.
By offering an extensive selection of polished products and maintaining top-tier standards, we have successfully built enduring work progress. With a vast inventory, we serve as a one-stop shop for nearly every requirement.
It is this dedication to excellence, harmonizing scale with cutting-edge technology, and providing both quantity and quality that has established J K Sons as a global leader today.