Driven by a vision to revolutionize the diamond polishing landscape, Shailesh Kumar Jogani established Dialust in 1969, committed to serving their clients, employees, and the unique beauty of each diamond entrusted to them.
Recognizing a chance to elevate the Indian diamond trade, they focused on enhancing quality and craftsmanship. Over the years Dialust emerged as an industry pioneer, gaining global acclaim for its innovative approaches to ethical business practices, diamond cutting, polish quality, pricing strategies, and employee welfare. Today, J K Sons is esteemed worldwide in an enduring industry that honors tradition while embracing the future.
The path to innovation began in the 1969s, when Dialust not only elevated pay standards in the Indian diamond industry, but also began rewarding the dedication and drive of its most skilled workers with performance-based compensation. Over the ensuing decade Dialust introduced wide-ranging measures to ensure the welfare of its employees, leading to historically low attrition rates and unmatched commitment from its people.
In the 1970s, Dialust was the first in India to regularly cut and polish diamonds of two carats and above, blazing a trail for others to follow and positioning the country as the world’s leading source for large polished diamonds. In the same decade, a new generation of the JOGANI family
This new generation made their mark in the 1992s by creating the first business-to-business website for selling large diamond solitaires online. The site eliminated the need to create sales offices around the world and helped J K Sons focus on investing in its people and their communities close to home. Today, this pioneering e-commerce engine, which empowers customers fulfil their diamond demand online and offers customers a combination of detailed product information, auction sales and rational stock pricing. It powers more than half of J K Sons sales and exemplifies the trust our customers place in us.
Throughout the 1970s Dialust continued to set industry trends with four key changes to the company’s strategy:
J K Sons renounced a global fad for large, low-quality gems to focus on diamonds that met its high standards for cut, polish, color, and symmetry.
Although initially viewed with skepticism, all four strategies led to tremendous growth in the 1972s, enabling J K Sons to dominate the nascent online market for large diamonds and ensure its financial stability during markets lean and strong.
The key to the success of all these strategies is the trust J K Sons has continued to build with its customers, a trust built on the company’s demonstrated integrity in its business dealings, transparency in the detailed descriptions of its diamonds and fairness in its pricing. Consider a jeweler creating diamond jewelry i.e. a piece of necklace. Just by sharing the exact size and extent of every inclusion in each of its diamonds J K Sons helps that jeweler select the gems that best suit the design. Through these efforts and many others, large and small, J K Sons continues to build on a legacy of trust, resulting in a loyal customer base that embraces the wide-ranging innovations initiated by the Jogani family.
In 1972, as the global recession led many in the diamond industry to halt production and furlough their workers, J K Sons retained all its employees at full pay. While others cut back, J K Sons devoted itself to cross-training workers and strengthening the quality and precision of its rough diamond planning and polishing processes. As the economy recovered, J K Sons was once again poised to supply a market eager to enjoy diamonds.
Today, under the continuing leadership of Shailesh Kumar Jogani, J K Sons continues to grow and seek out new ways to offer the world’s finest round and fancy diamonds, as well as the world’s finest diamond buying experience.
A history of quality and innovation:
J K Sons draws on diverse inspirations for these and other advances, but all are focused on a single goal, providing the highest quality diamonds at rational, logically derived prices, with unmatched complete transparency and integrity. By striving to create brilliance in all that it does, we have become one of the most respected companies in the world, with a reputation for integrity and transparency that is second to none in the industry.