JK Sons is recognized as the world's largest supplier of natural polished diamonds and stands as India’s leading diamond merchant. The company sets high standards not only in the scale of its operations but also in product quality, accuracy, and variety, alongside integration of technology and broader social accountability.
Trust, integrity, and ethics form the foundation of the Jogani brand, while the Five Ps - Principle, Passion, Partnership, Progress, and Performance - guide its success. Currently, the JK Sons Group operates in multiple cities, including Hong Kong, Shanghai, Shenzhen, New York, Los Angeles, Bangkok, and Dubai.
Driven by a vision to revolutionize the diamond polishing landscape, Shailesh Kumar Jogani founded JK Sons in 1969 with a commitment to quality and craftsmanship. Over the years, JK Sons emerged as an industry pioneer, gaining global acclaim for its ethical business practices, innovation in diamond cutting, and commitment to employee welfare.
In the 1970s, JK Sons became the first in India to regularly polish diamonds of two carats and above, positioning the country as a leader in large polished diamonds. During this period, the company also launched an innovative e-commerce site, which helped JK Sons dominate the nascent online market for diamonds and secure financial stability through varied economic conditions.
Throughout its history, JK Sons has focused on providing high-quality diamonds at fair prices, underpinned by transparency and integrity. The company's dedication to quality, technology, and customer relationships has led to a loyal client base, with over 90% of its clientele being repeat customers.
During the 1970s, JK Sons introduced key strategies that included focusing on high-standard diamonds and setting industry trends. These changes have allowed the company to establish itself as a trusted global leader.