October 30, 2025

The Asscher cut is a unique and sophisticated diamond shape that combines the elegance of the emerald cut with a bold, geometric appeal. Originally developed in 1902 by the Asscher Brothers of Holland, this shape quickly became an icon of Art Deco style in the 1920s and 1930s—and its allure endures to this day. Key […]

Timeless Sophistication in Every Facet The emerald shape is one of the most iconic and sophisticated diamond cuts. Characterized by its long, rectangular form and clean, stepped facets, the emerald cut emphasizes clarity and elegance over sparkle. When crafted from a natural diamond, this shape showcases nature’s perfection in its most graceful and refined form.